Thursday, February 14, 2008

Tracking Your Website Performance

Tracking Your Website Performance: "In any type of sales if you're not tracking your leads, your sales, your conversion rates, etc. then you are missing out on an opportunity to expand and grow your business; in the Internet Marketing world this is especially true.
There are plenty of free tools on the Internet nowadays that allow you to see how many visitors you are getting, what geographic location they are in and 'how' they got to your website. The 'how' they got to your site is the most important question of all.

You may be getting 500 visitors a month of which 300 may be coming from advertising source 'A' with another hundred coming from advertising source 'B' and yet another 50 visitors coming from advertising source 'C' with the rest coming in small increments of 1-5 from different ads that you've placed on the Internet.

One good reason to track your website visitors is it lets you know whats working in contrast to that which is barely working if working at all; this way you can save time and energy focusing on what works and tossing aside what doesn't.

Another excellent reason is, as stated before, to save time. You want an online business to enjoy the increase in time available to spend with your family, on hobbies or on whatever you want to do. If you're laboring at a computer all day wasting time on what doesn't work then you are also wasting precious time that would better be spent elsewhere."

The First Rule To Success In Internet Marketing

The First Rule To Success In Internet Marketing:
"Most people enter into a market with a product or service already created. This is not a very good strategy. A better strategy is to find a large group of people who are dying for a solution, and then spending your time creating a solution. It's much easier to sell someone something that they are demanding than to try to convince someone to buy something that they previously had never known about.

There are a lot of ways to find these groups of people, and also find out what kind of solutions they seek for their problems. For example, if you look at the top 50 most visited websites, you will get a good indication of the most desirable things people want. People like myspace, for instance, because it makes them feel important. People like dating sites because they want to connect with other people. And people like sites like youtube because there is entertainment."